Brand and website lifecycle skill library for Claude Code

What they did

The maintainers assembled an opinionated, stack-agnostic catalog of 107 Claude Skills that covers the full lifecycle of building, launching, and growing a brand and website: brand and design, content, SEO, development, ops, growth, and research. Each skill is a folder with a SKILL.md (instructions plus YAML metadata) and optional reference files such as templates, checklists, and worked examples, so Claude loads a skill on demand when a request matches its description. They packaged the catalog as a Claude Code plugin marketplace, offering a full install plus focused subsets (starter, SEO, PM) and a lighter marketplace that lists only curated subsets. They also documented an Ahrefs MCP-powered SEO audit suite, recommended MCPs, authoring conventions, repository structure, and trust/security notes, and showed the skills working on Next.js, WordPress, Shopify, Webflow, and plain HTML.

How it went

Ships as a public MIT-licensed repo with a working plugin marketplace, multiple install paths, and a documented 107-skill catalog. It has been featured in awesome-claude-skills under Business & Marketing and includes worked examples such as logo design and a reference build. Polish is high for documentation and packaging; skill quality varies by entry and depends on the underlying model and any connected MCPs.

Worth knowing

Skills are prompt-and-reference packages, not executable code, so output quality depends on the model and on MCPs like Ahrefs being configured. The catalog is opinionated and broad, so installing everything adds context overhead versus the focused subsets. The README does not detail per-skill testing or versioning, and SEO audit results require valid Ahrefs credentials and quota.

Wiring

In Claude Code, run `/plugin marketplace add rampstackco/claude-skills`, then `/plugin install rampstack-skills@rampstack` for the full catalog or `rampstack-starter@rampstack`, `rampstack-seo@rampstack`, or `rampstack-pm@rampstack` for subsets. Alternatively add `rampstackco/plugins` for a lighter marketplace listing only curated subsets. Skills load on demand: each contributes roughly its name and description until Claude needs it. For the SEO audit suite, configure the Ahrefs MCP server with an API key before running audit skills. Skills are stack-agnostic, so point Claude at a Next.js, WordPress, Shopify, Webflow, or static HTML repo and it selects matching skills by description.

Try it yourself

Install the rampstack Claude Code plugin marketplace from rampstackco/claude-skills, then install the rampstack-starter subset. Read the catalog and pick the skills relevant to my repo. Run a brand and SEO pass on this project: audit the homepage copy and metadata, propose a content and keyword plan, and list concrete file-level changes. Show which skills you loaded and why, and keep the diff minimal.